AWARD NOMINATION FOR JBG?
Award Entered: Best New Project.
Parent Organisation: Just a Ball Game ?
Project Host Nation: United Kingdom
Overview of Project:
Attending sport events as supporters and players we became disturbed by the bullying, racist chants and homophobia in existence. Following our research, it was demonstrated that there is bullying in many sports. This was not isolated to one sport but appeared more extensive in football where it had escalated in recent times. Much abuse is seen as 'soft' or 'mild' attacks, being a bit of banter with no harm or hatred behind it according to the researched offenders. However these constant negatives around needed to be addressed. We began delivering an education pack to help all tackle these issues. Our delivery is centered on the belief that everyone has a responsibility to become part of the solution, helping to change mind sets and to dispel common myths that cause the stigma in the society. The reach of our project had to connect across that diverse range of thinkers by working with local community groups to counter act the hurtful actions and provide motivational initiatives that show the better side of sport. We encouraged young volunteers to be the focus and drivers of good communication skills and engaged a socially inclusive branding called Just a Ball Game?